Bryan F. Irrera (bfirrera) wrote,
Bryan F. Irrera

The Power of Marketing

I'd read this story a few days ago about children choosing food wrapped in a McDonald's wrapper as better even if both foods in the taste test were exactly the same: Children prefer food in McDonald's brand wrappers

I just read this article about The Power of Marketing which suggests that we eat many of the brands we eat simply because of how they are packaged.

I feel more and more like we live in the world of Aldous Huxley...
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